Domain Names..

Your business website’s domain name is important, not only as a place where your website can be found, but your choice and choices when it comes to your domain name, are as important as any other marketing decision you make for your company.

You could simply use the name of your business followed by a local extension, and this may be the perfect choice for your company website, however, before you make the final decision, you should consider the other options too. For example, if your business name is quite long, it may not make the best domain name.

A shorter domain name is easier to remember, there is less chance of your customers typing the name incorrectly into their web browser, and your shorter domain name will fit more easily onto your printed media. However, a shortened or abbreviated domain name is likely to be more popular, so it may not be available anyway. And if you choose an acronym, for example, www.jafc.co.uk for your business Jim’s Accounting Firm Cardiff, then this is actually harder for your customers to remember.

However, if your business name is three or less easy to remember and easy to spell words, it should be a great domain name. Now all you have to do is secure the domain name you have chosen right away before someone else does. If you haven’t registered your business name yet don’t worry, you can find a domain name which will work with your business, and choose a name around that.

Now you have the basics, you may choose to step up in your online business presence and secure the market on your industry by utilising more than one domain name. Use your initial website on all of your printed media and direct your customers and enquires to this parent site.

To supplement your main website and increase traffic to your site, choose secondary domain names which are variations on your industry name or your business name, have different extensions, for example .co.uk, .com or .net as this allows for people who don’t quite remember your website, as well as boosting your keyword searches. If you want to increase your online presence even further you can even create secondary websites, rather than have these domain names simply pointing to your main site.

For more information about setting up more than one domain name and website and the great package deals we can offer, contact Web Leasing now.